Traditional Ad Channels
sMiles
Advertising dollars only go to tech monopolies
Most advertising dollars go to users
Targeting Bitcoiners is hard
All sMiles users are Bitcoiners
Oftentimes negative brand relationship
Users perceive brand advertiser positively
Unrewarding experience
Fun and Bitcoin rewarded experience
Brands compete for the attention of consumers, while consumers do everything to escape privacy intruding ads
Brands and consumers become partners